Questions, answered.
Everything you might want to know about how ReplyAuto AI drafts, checks, and sends replies to your Facebook and Instagram comments.
Common questions
What is ReplyAuto AI?
ReplyAuto AI is a moderation tool for brands and support teams. It pulls the comments under your Facebook and Instagram posts into one inbox, drafts an on-brand reply for each using your connected knowledge, and sends the ones you approve — or safely auto-sends them.
Which accounts do I need?
A Facebook Page and/or an Instagram Business (or Creator) account. Connecting Facebook also brings in any Instagram accounts linked to your Pages; IG-only brands can connect Instagram directly. Shopify is optional but makes replies more accurate.
Where do the replies get their information?
From the knowledge base you connect: your Shopify catalog and policies, plus any PDFs, FAQs, or brand-voice notes you upload. Replies quote real prices, sizes, and shipping details rather than guessing.
Is ReplyAuto AI safe?
Reply Auto mode only fires when a draft clears a reply-level safety gate: it must be grounded in your knowledge, on-topic per the escalation router, and free of low-confidence or placeholder text. Complaints and human-handoff requests are always held for review, and every auto-sent reply can be deleted.
Do I have to auto-reply?
No. Auto mode is per-workspace and opt-in. In manual mode, every draft waits for a moderator to review, edit, and send.
How do you handle my data?
We store the minimum needed to draft replies — post text, comment text, and the brand context you connect. Your content isn't used to train AI models or shared across workspaces, and you can export or delete it from settings.
Can my whole team use it?
Yes. Workspace owners connect the accounts once and invite moderators, who inherit access to draft and send — without sharing any platform passwords.
What does it cost?
There's a Free plan, plus Pro and Enterprise tiers. Every new account starts with a 14-day Pro trial, no credit card required. See the pricing page for current limits.
What counts as a reply?
Any message your workspace sends to a Facebook or Instagram comment, whether approved by a moderator or auto-sent. Internal notes and dismissals don't count. Each workspace has its own monthly allowance that resets on the 1st.
How do I get started?
Create an account, connect Facebook (and Shopify if you use it), and ReplyAuto AI starts drafting replies to your comments the same day. Turn on Auto mode whenever you're ready.
Browse Common Questions
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